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Artworld Passport Guide for 1-54 London, Frieze London, and Frieze Masters 2024

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As the art world converges in London for two of the most anticipated events in the global art calendar—1-54 Contemporary African Art Fair and Frieze London, alongside Frieze Masters—art professionals and enthusiasts are ready to soak in the creative energy of the city. The Artworld Passport is the perfect companion for documenting your experience of these fairs and capturing the essence of London’s vibrant art scene.


Here’s how to make the most of your visit and how to use your Artworld Passport to enhance the journey.


1-54 Contemporary African Art Fair


Taking place from October 10-13, 2024, at Somerset House, 1-54 showcases the best in contemporary African art. With a reputation for spotlighting emerging and established African artists, the fair features a dynamic range of visual arts from across the continent and the African diaspora. This is the perfect opportunity to delve into some of the most innovative works being produced today, including a presentation by artHARARE titled Faces of Harare.


How to Document:


• Use your Artworld Passport to journal reflections on the thematic diversity of African art at 1-54 London edition. What stories and socio-political messages are artists from Africa bringing to the global stage?

• Collect signatures from the various galleries or artists’ booths as a visual representation of your journey through the fair. Consider adding sketches or notes about the works that resonate with you.


Frieze London & Frieze Masters


Running simultaneously from October 16-20, 2024, in Regent’s Park, Frieze London showcases the best in contemporary art from around the world, while Frieze Masters offers a rare opportunity to view historical art through a contemporary lens. From cutting-edge installations to masterpieces by Old Masters, these fairs cater to a wide spectrum of artistic tastes.


How to Document:


• Create a thematic map in your Artworld Passport to capture key pieces or installations that stand out. Whether it’s the intersection of past and present at Frieze Masters or the innovative, future-forward work at Frieze London, your passport will become a visual reflection of your journey through time.

• Track gallery presentations from artists, making notes on materials, techniques, and curatorial concepts that catch your eye. How do these compare to the work you’ve seen at 1-54 Contemporary African Art Fair?

• Snap and paste mementos, brochures, or tickets to build an aesthetic and tactile record of your experience.

• Use the passport to track trends—whether it’s the growing focus on sustainability in art, the rise of digital art forms, or the continued resonance of political and social commentary in contemporary work.

Tips for Maximizing Your Artworld Passport


1.Visual Journaling: Between fairs, take the time to sketch your impressions or take quick notes of any interactions with artists, gallerists, or collectors. London’s artistic landscape can be overwhelming, and your passport will help distill those moments into lasting memories.


2. Cultural Explorations: London’s rich museum and gallery scene extends far beyond the fairs. Document your visits to iconic institutions like the Tate Modern or the British Museum. How do these historic and institutional spaces compare to the energy of the fairs?


3. Personal Reflections: Use a section of your art passport to reflect on how the fairs have influenced your own creativity. How has exposure to this range of works reshaped your perspective on global art?



As you traverse the exhibitions at 1-54 London, Frieze London, and Frieze Masters, your Artworld Passport will serve not only as a memory aid but as a creative record of your engagement with the art world. From contemporary African artists at 1-54 London to the global masterpieces of Frieze, this tool can become a work of art in itself, reflecting your journey through London’s diverse and thriving art scene.


Whether you’re an artist, collector, curator, or simply an art lover, the Artworld Passport is your key to documenting, reflecting on, and ultimately enriching your art experience in the UK’s cultural capital.


Don’t have a Artworld Passport yet, apply for one today!

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The Artworld Passport is not a government-issued passport and is not recognized as an official travel document. It is non-national and cannot be used for entry at any ports, borders, or immigration checkpoints. The Artworld Passport is a metaphorical passport designed for individuals traveling to art and cultural events around the world, providing a creative way to document their experiences.

It is the responsibility of each traveler to ensure they meet all legal and travel requirements, including securing proper visas, identification, and other relevant documentation needed for international travel

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